The first JOOP! collection was presented in 1979 by Wolfgang Joop in New York City.
Today the brand is based in Kreuzlingen in Switzerland and encompasses premium products covering fashion, jewellery, eyewear, furniture and living.
JOOP! is globally recognised as a brand for people who want to make a clear fashion statement, who live passionately, continually broaden their horizons and are not scared to show status. It represents innovative, pioneering design and high-quality products and its fashion collections are the epitome of sexiness as self-confidence, sophistication and strength.
As a brand, JOOP! is equal to the challenges of our times and is continually working to improve its sustainability. With the motto ‘sustainably sexy’, it has set itself concrete, ambitious sustainability targets and has already started to implement on-going change processes that will continue to turn into reality over time.
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