G-Star RAW RESEARCH returns, and it quietly says a lot about where the brand is positioning itself right now.
This isn’t a seasonal collection in the traditional sense. It’s an innovation atelier, a space where denim is treated less as fabric, and more as a design system.
Rooted in G-Star’s raw denim DNA, RAW RESEARCH has always been about pushing construction beyond convention. Not re-interpretation, but re-engineering.
The influence of designers like Aitor Throup and Walter Van Beirendonck have historically shaped this direction, where garment design starts with anatomy, movement, and function rather than aesthetics alone.
This latest chapter continues under the creative direction of Lisi Herrebrugh and Rushemy Botter, bringing that philosophy into a 24 piece, all-gender collection built around anatomical precision and utilitarian logic.
At the centre of it all is the G-STAR Elwood (1996). The original articulated jean designed around the body in motion. What’s interesting here is not just its legacy, but how its construction language extends outward into jackets, skirts, and dresses. The design system expands rather than repeats.
In a moment where fashion is increasingly split between hype cycles and heritage storytelling, RAW RESEARCH sits in a different space entirely, closer to engineering than trend.
And that’s what makes it relevant right now.
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