The Smash group crowned the Happy Barcelona Style project with the opening of its flagship store in the historic city centre area of Barcelona.
The new shop is housed in a renovated building 17 Portaferissa Street, close to the famous Ramblas. The store is a great shop window into the world of Smash.
The building was built in the 18th century and is a wonderful example of Catalonian architecture from the industrial era. Alternating bricks, original stones, the forged steel to which original hydraulic concrete created by the designers of the brand has been added. As the principal decorative element, "Ella", the muse of the Happy Barcelona Style, an illustration created exclusively for the space, by Conrad Roset, the renowned illustrator from Barcelona. All of these elements make the store a unique space in which to find the three brands of the group's portfolio: Smash (Original & Colorful), Mismash (Chic & Romantic) and Paramita (Natural & Modern Casual).
The Smash Group has bet on a minimalist concept of product presentation. It continues to offer very affordable prices so that the channels can compete and at the same time maintain a good profit margin.
With this concept store, of around 80 square meters, Smash presents one space where it can present and test the creations of the group whose products are sold in more than 40 countries.