Lifestyle brands gain market share


 As the fashion marketplace expands across multichannel platforms, opportunites for market share across the sector is coming under intense pressure as brands look to carve out a niche in an increasingly competitive environment; 'middle-England'. The swelling number of lifestyle brands and the attractiveness of their offer is set to drive growth in the premium market, with its share of the market rising more than the value of mid market segments in the five years to 2018. Premium independent boutiques will be looking to tap into this demographic with quality lifestyle brands that offer a point of difference.

50% ethically sourced; 100% directional fashion brand Skunkfunk presents these boutiques with an opportunity to take market share in a sector closely associated with brands such as Joules, Sea Salt, White Stuff and Boden and where ethical values form a core part of the DNA. Skunkfunk values its supplier relations as much as premium retailers connect to their customers. In this spirit, they have committed to use 100% organic cotton by 2020 in an effort to support the livelihood of their co-operative producers. 

Designed with unique prints from ethical fabric sources, Skunkunk offers retailers a well-priced, casual contemporary brand with edge, rooted in the story of a family owned business in Bilbao. 

A holistic and full-range lifestyle brand ranging from versatile separates to co-ordinated ranges, Skunkfunk also offers an extensive accessories range made from innovative fabrics including recycled leather. 

The unique handwriting – a precious point of difference for competitive retailers – runs through the collection with key highlights including the Not So Kraft (NSK) bag collection- the only product of its kind to be sold in the Guggenheim Museum in Bilbao. 

In an age when a customer can search for a product from the palm of her hand, being able to offer this growing demographic a story, in addition to a product, gives retailers an advantage and an opportunity to explore the growing lifestyle sector in 'middle-England'. 

Wholesale prices range from £11.00 for an organic cotton t-shirt to £25.00 for a linen mix dress and £39.50 for outerwear; from £11.00 for a wallet to £20 for a duffel bag with a mark up ranging to 2.8. 

Love Brands Ltd is a multi-brand and Drapers award-winning fashion distribution agency based in Wapping, London. Set up in 2010, and using their extensive network of European suppliers, Love Brands Ltd offers a completely new approach to running a fashion business. A unique aspect to their business is the ability to offer brands a strategic multi-channel platform, across wholesale, franchise and retail concessions. 


For images and further information, please contact: 
Michael Shalders or Hugo Deane on Tel: (0)20 7702 0203; Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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