Fashion brand was launched in Denmark in 1997, where its headquarters remain to this day.

The brand ‘vision’ has always remained consistent: a desire to create luxurious quality fashion that has a raw, feminine and sophisticated simplicity. However, the brand also has a strong sense of social responsibility with a strong focus on ethical production, health and wellbeing and good working conditions. From launch, NÜ quickly established itself as a sought-after brand, with collections now sold through leading fashion retailers throughout Europe, Canada, the US and Australia.

NÜ is known for its sophisticated, edgy and feminine fashion that is created with strong, style-conscious women in mind. Each collection consists of complete outfits of trousers, skirts, dresses, jackets, tops, knitwear, leather and accessories. The focus is on high-quality fashion made from luxurious materials such as viscose, lyocell, cotton, silk, wool and leather, embellished with handmade prints and embroidery. Exquisite craftsmanship, creative design and beautiful details are at the core of every item of NÜ clothing. The brand’s unique DNA successfully combines elements of raw masculinity, with feminine sensuality, rock ‘n’ roll vibes and attention to detail.

AW21 Lookbook.

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Wholesale Shop

A selection of never out of stock styles and core continuity must have’s.

Wholesale shop

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